Show your patient’s some love

Your patients are probably bored with Valentine's Day marketing campaigns by now. They've seen all conversations, offers and all the cheesy puns for patients. Don’t make your practice fall into the sea of gimmicks. We found a few ways to show your patients some love without creating the same old boring ideas, which patients forget a nanosecond after. They'll appreciate your creativeness and perhaps even return your love with more love

Keep reading, maybe some of our ideas may delight your patients this month.

Patient Education

Your current patient education might consist of videos, pamphlets on common medical infections, or even a guide to the best products offered in your clinic.

Take advantage of the holiday and create a new set of educational materials based on practicing love for your dental health. 

A creative infographic is also a good place to start. You could provide a few key recommendations based on the needs of the patient such as nutritional supplements or toothpaste brands.

 

Freebies

Encourage patients to spread the love by giving them branded pink & red pens a goodie bag with red brush and toothpaste etc that they can give to their friends and family. We know that word-of-mouth is the strongest marketing avenue for many dental care practices, so make the messaging more interesting and relevant by printing love and tooth-related phrases on your marketing merchandise. 

Send a coupon via What's app, which is sharable, if your patient doesn't need it; they will share it with their near and dear ones and BAM you have a new OPD.

 

Love-Based Marketing Campaign

For those new patients who look you up before booking an appointment or as a marketing strategy, you probably already have Google ads, practo, justdial at your service. Switch the messaging out in these to include something unique like “We love you” messaging. It might be more eye-catching than the typical medical ads.

 

 

White-coat and the “Tab” — The Digital Saga

Many doctors are still reluctant to shake hands with technology, Email access, online scheduling, and electronic records would all make healthcare so much easier for patients. This is why some doctors are still reluctant to modernize.

Change is not for all:

The world is changing and it’s changing fast but not for all. Doctors these days, especially the ones who are more experienced, find it harder to accommodate newer technologies and newer methods of practice management in their clinics. For instance, my baby’s pediatrician who is 77 years of age finds it hard to use an app as simple as Whatsapp.(How to deal with this one!)

The only problem faced in this scenario is when a patient wants to show a specific medicine at the counter they have to buy it show it to the doctor and come back again to get it changed if it is in this case not what was recommended for the kid.

This small problem could have been easily resolved if the doctor was open enough to accept a simple technology.

The World is spinning

A few healthcare providers or doctors are so confident in working with robotics, computerised invasive surgeries etc., but when it comes to using a tab to explain a certain procedure to the patient or add simple data in the patient’s e file they are at a loss.

Most doctors ask their assistants to do this (dirty work) as most of them find it time consuming and honestly, plain old boring.

To feed or not to feed

Feeding data in the tabs is easier for new doctors who are more technologically compliant than the senior ones who learned to prescribe using paper compared to the ones who use tabs to even feed complaints and medicine.

Rise of the new world

It is next to impossible to keep track of old patients in the form of hard copies which might in case be needed for medico-legal issues. Also, with the never ending inflation, decreasing sizes of clinics where are the doctors supposed to keep all this paperwork?

Don’t you think a laptop with online backup will be easier to keep track of daily patients, accounting, prescriptions and what not!

We would love to know and understand if this is just stereotypical or doctors are more accepting this new world with a storm!

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